Home-Cooked… or Chemical-Loaded?

Say goodbye to adulterated spices. Say hello to O! Say Okhli. In the rapidly expanding FMCG market, most masalas available on retail shelves were found to be:

• Over-processed, losing their natural aroma and potency

• Containing preservatives, anti-caking agents, starch, artificial colors, and even salt as filler

• Sourced from low-grade or pesticide-laden raw materials

• Packaged for shelf life, not for flavour, purity, or health

• Promoting homogenised, factory-style spice blends that lacked regional authenticity

• The recent episode of unhealthy masalas being banned throughout the world, made the conscious and educated Indians sit up and watch.

At the consumer level, this led to a widespread but unaddressed compromise:

• Families were unknowingly adding chemicals and adulterants to home-cooked food every day.

The aha moment came when the founders asked:

• Why should purity, authenticity, and nutrition be sacrificed for convenience?

• Can we not bring back the power of traditional spice preparation—without industrial shortcuts?

🎯 Purpose of O! Say Okhli

• To revive traditional stone-grinding techniques that preserve the essential oils and potency of spices

• To ensure zero use of preservatives, colors, or fillers in every pack

• To provide a locally rooted but professionally packaged alternative to mass-market masalas

• To offer real flavor, real purity, and real honesty—something customers can trust every day